CurvedWear Chronicles: Behind the Seams

It’s the first Tuesday of the month and we’re back with another edition of CurvedWear Chronicles—your inside look at what’s happening behind the scenes as we get ready to launch. I wanted to cover the vulnerable side of building something that matters. Of course, being vulnerable is hard, especially when you’re building something you care so deeply about.

I started CurvedWear with a simple but powerful vision: to create pants for curvy and plus size women that fit well and are super comfy. I didn’t think about the process too much. I just jumped in with the idea that we curvy gals deserve better than being forced to buy men’s pants. Over time, I’ve found being a solopreneur to be challenging and incredibly exciting, but also isolating and sometimes frustrating.

What few solopreneurs talk about is how hard it is to bring our mission to life—alone. Behind the brand, it’s just me.

I need my creative director to organize and coordinate beautiful photo and video shoots. I need my marketing director/outreach manager to reach out to influencers and journalists and create the appropriate buzz for our launch. I need my social media manager to come up with helpful and engaging content, create that content, and then post that content on a consistent schedule. I need my web developer to update and beautify the website. I need my chief operating officer to work closely with our fabric suppliers, manufacturer, and other vendors, and I need my distribution director to ensure that our pants are packaged and mailed quickly and efficiently. I am all of these rolls. (Although I might have to fire my social media manager because she’s not creating content or posting regularly!)

Thankfully, one of the hats I don’t have to wear alone is that of cheerleader and supporter. YOU are an important part of this journey and I’m so grateful for all of the encouragement you’ve provided.

I have to be honest: There have been moments when I’ve questioned everything. When the perfect fabric was no longer available. When production mistakes and delays tested my patience. When I think the CurvedWear vision may not be shared by others.

But then I remember that this journey isn’t just about a pair of comfy pants. It’s about you. And me. It’s about sticking together with a shared belief that any woman traveling or sightseeing or hiking or even just running errands deserves comfortable, functional, and beautiful pants, regardless of shape or size.

So while this journey hasn’t been easy, I’m forever grateful to you, those who believe in CurvedWear’s vision as much as I do and are as committed as I am to bringing it to life. I created CurvedWear because I believe in all of us and in our strength and our right to be seen and celebrated. I’m still here—motivated and more committed than ever. And really excited about what’s next.

Thank you for being on this journey with me, for believing in CurvedWear, and for allowing me a moment of vulnerability.

I welcome feedback! Email us or tag @curvedwear on Facebook or Instagram and let us know:

💬 what does comfort equality mean to you?

All good things,